H.O.N — Delivery Proposal

Scope

Branding only

This engagement covers the brand foundation and identity for H.O.N as a Fourlab own brand, entering with a Fall and Winter footwear and accessories range across shoes, mufflers, gloves, hats and bags.

Three areas are delivered. Brand direction, brand identity, and logo application to product. Production artwork, product design, photography, retail and trademark registration sit outside this engagement.

본 계약은 H.O.N의 브랜드 방향성과 아이덴티티 개발에 한정됩니다. 브랜드 디렉션, BI 개발, 제품 로고 적용 세 영역을 전달합니다. 제품 디자인, 촬영, 리테일, 상표 등록은 범위에 포함되지 않습니다.

Schedule

Three deliveries, two review windows

Stage One

5 Sep to 13 Sep

Brand Direction

Brand keywords
Brand statement
Story framework
Brand direction and commercial positioning within Fourlab

Delivered 13 September

Brand Direction Document. PDF.

브랜드 키워드, 스테이트먼트, 스토리 구조, 브랜드 방향성. 9월 13일 전달.

Client review and consolidated feedback on Stage One.

14 Sep to 25 Sep

Stage Two

26 Sep to 11 Oct

BI Development

Two logo routes presented, one selected and developed
Primary wordmark, secondary signature, H.O.N monogram
Colour palette, print and digital references
Typography system, display and text
Usage rules, clear space, minimum size, incorrect use
Logo application to three products, selected from shoes, mufflers, gloves, hats and bags

Product photography to be provided by Fourlab. Where photography is unavailable, UJU will supply example products to demonstrate logo placement.

Delivered 11 October

BI Guide, first version. PDF.

로고 2안 제시 후 1안 전개, 워드마크와 모노그램, 컬러 팔레트, 타이포그래피, 사용 규정, 3개 제품 로고 적용. 제품 이미지는 Fourlab에서 제공하며, 미제공 시 UJU가 로고 배치 예시용 제품 이미지를 사용합니다. 10월 11일 전달.

Client review and consolidated feedback on Stage Two.

12 Oct to 18 Oct

Stage Three

20 Oct to 30 Nov · Earlier delivery by agreement

Refinement and Handover

BI Guide refined against Stage Two feedback
Master logo files in AI, EPS, PDF and PNG
Final review round and handover session

Delivered by 30 November

Final BI Guide and master file package. Earlier delivery possible by agreement.

피드백 반영 BI 가이드 완성, 마스터 로고 파일, 최종 검토 및 핸드오버. 11월 30일까지 전달하며 협의 시 조기 전달 가능합니다.

Working rhythm

Two revision rounds per stage. Feedback consolidated into one document per round. Each delivery date assumes feedback is returned within the review window shown above.

스테이지당 수정 2회. 피드백은 라운드별 단일 문서로 취합. 상기 검토 기간 내 회신을 전제로 일정이 유지됩니다.

Investment

Fixed fee, fixed scope

£5,000

Three stages · 5 Sep to 30 Nov 2026

Schedule	Milestone	Amount
On signature	Commencement	£2,500
On final delivery	Handover	£2,500

Ownership of approved final deliverables transfers to Fourlab on final payment. UJU Studio retains portfolio rights, with commercially sensitive material withheld on request.

최종 승인 산출물의 소유권은 잔금 지급 시 Fourlab으로 이전됩니다.

To begin

Commencement this week

Signature and commencement payment this week opens work on 5 September, holding the schedule above.

금주 계약 체결 및 착수금 입금 시 9월 5일 작업이 시작되며 상기 일정이 유지됩니다.

UJU Studio · Premium Brand Strategy and Experience Design
ujustudio.co · Valid 21 days from issue